Our patient decisions should arise from virtuous character in conformity with prudence in the principles of beneficence, non-maleficence, respect for persons and justice. Excellent care must always be given, even if there is personal cost or physical danger. We have the moral responsibility to respect the worth and dignity of patients, who at all times are our equals as persons. In medical practice, interventions and recommendations are chosen to accommodate the patient’s perspective, as health is integrally related to the patient’s life goals, needs and personal values. Our primary goals as healthcare professionals are to preserve and restore health, to comfort or relieve suffering and always to care. We must be vigilant to avoid harm, whether that be adverse outcomes or the use of immoral means to desired ends.